Has the Internet Killed Off the Direct Mail Baron?

Has the Internet Killed Off the Direct Mail Baron?Over the past years, direct mail has been responsible forgenerating vast amounts of money for businesses and individualsalike, but is it still an effective means of marketing?The short answer, in the short term, is yes. But the Internethas without doubt diluted the power of pen on paper and willcontinue to do so, until only a few die-hard individuals and theglossy brochure brigade, are left to pick the bones of anindustry once plump and ripe for plucking and plundering.Today, the Internet offers the consumer a pure, unadulteratedand convenient environment for buying goods, services, billpaying and browsing. And with more people logging on every day,it's where businesses need to focus.Compared to direct mail, marketing a business or service on theinternet is simple, very cost-effective and can be just asprofitable. If it's the 'right' kind of business, offering the'right' kind of product or service, it can prove to be...